Category: Marketing Tips

  • The Best 12 Styling Products for Curly Hair

    The Best 12 Styling Products for Curly Hair

    As with other parts of your body, you need to take proper care of your hair with styling products for curly hair. Strong, healthy hair is part of your total wellness. Therefore, you must ensure that you lather, treat and style your hair, whether wavy, coily, or curly. Neat hair has a pleasing appearance, makes you look good, and also increases self-esteem.

    Professional stylists recommend that you shampoo your hair at least twice a week if you fall in the curly hair category.

    However, you need to know your hair type to enable you to select the ideal hair-care products. In this blog, we have highlighted some of the best styling products for curly hair.

    Do you have curly hair? 

    You know that you have curly hair if it has spirals or ringlets curls that appear evenly throughout your hair.  Furthermore, there are different variations of curly hair. 

    The wide-bouncy type has spiral-shaped curls that run from your root to the top. 

    Tighter springy hair appears voluminous and has spirals all over the head.

    Very tight corkscrew-like or type 3C has spiral ringlets that appear closely grouped all through the hair.

    Which Styling Product is Best for Curly Hair?

    Professional stylists argue that styling your curly hair starts from the shower. Therefore, besides styling gels and curl creams, you must begin with a quality shampoo and hair conditioner.

    Even so, curly hair needs weight on the ends so that your curls can take shape. Furthermore, over-texturizing curly hair can damage the curl pattern. You need to realize that when your curl pattern is distorted, your hair frizzes up.

    Some of the best styling products for curly hair include the following: –

    1. R+Co Turntable Curl Defining Crème, Styling Products for Curly Hair

    You only need small amounts of R+Co Turntable Curl Defining Crème to bring out gorgeous curls. For example, a nickel-sized lump of crème is enough to keep your curls in good shape and shiny for over two days.

    This styling product holds your curls without causing a gritty or crunchy feeling in the hair. It also helps hydrate your hair which makes it bouncy, fuller, and shiny.

    If you have curly hair, you probably have experienced difficulties in achieving your desired style. Furthermore, you may not want to shampoo your hair every day and go through the exhausting styling process. When you use R+Co Turntable Curl Defining Crème, you can dampen your hair to re-shape your curls.

    Why Should You Choose R+Co Turntable Curl Defining Crème?

    After a day or two, your curls can lose shape and appear dull. However, R+Co Turntable Curl Defining Crème can help you bring your hair back to life without going back to the hair salon. One of the bonus points about this hair creme is that it rekindles when wet.  All you have to do is to dampen your hair, and the crème will reactivate.

    Price

    R+Co Turntable Curl Defining Crème costs $29 per piece on Amazon.

    2. Tree Naturals Honey, Fruit and Flowers Hair Milk, Styling Products for Curly Hair

    Honey, Fruit & Flowers Hair Milk from Tree Naturals has a honey-like scent that makes your hair smell good and feel great.

    This hair-styling product is perfect for all curly, wavy, and other hair types. Additionally, you can use Honey, Fruit & Flowers Hair Milk on wet or dry hair. 

    Additionally, this hair-care product has a vitamin growth blend. 

    This 6 in 1 hair styling product from Tree Naturals consists of natural ingredients that strengthen your hair and keep it glowing. You can use it every day as a conditioner, cur refresher, curl definer, moisturizer, detangler, or styler.

    Why Should You Choose Tree Naturals Honey, Fruit & Flowers Hair Milk?

    One of the reasons this product is among the best styling products for curly hair is that it keeps your curls moisturized and bouncy. Honey, Fruit & Flowers Hair Milk has a silky and slippery texture that keeps your curls smooth and shiny.

    Price

    Tree Naturals Honey, Fruit & Flowers Hair Milk costs $17.98 per piece on Amazon.

    3. Briogeo Curl – Charisma Rice Amino + Avocado Leave-in Defining Crème, Styling Products for Curly Hair

    94% of Curl charisma rice amino + avocado leave-in defining crème contains natural ingredients. Some of these components include avocado oil, tomato fruit ferment, and rice amino acids.

    This styling product is a cur-defining crème that promotes hydration. It keeps your hair less frizzy and leaves your hair soft. 

    Additionally, the crème allows you to experience flexible movement for your curls and waves. It defines and controls your curls for a sleek long-lasting hairstyle.

    Why Should You Choose Charisma Rice Amino + Avocado Leave-in Defining Crème?

    This hair-care product is paraben-free and doesn’t contain harsh sulfates, silicones, and artificial dye.

    Price

    Briogeo Curl Charisma Rice Amino + Avocado Leave-in Defining Crème 6 Ounces costs $36.37 at Amazon.

    4. Ouidad Curl Quencher Moisturizing Styling Gel, Styling Products for Curly Hair

    It is one of the best light-hold styling products for curly hair for individuals who need tight curls.  Ouidad curl quencher gel contains moisturizing agents derived from arnica flowers and meadowfoam-seed oil. This gel eliminates frizz and dryness, which gives your hair a shiny and stunning look.

    Sometimes, wearing huts during winter can damage your curls. However, Ouidad Curl Quencher’s moisturizing style gel helps keep your curls defined.

    Why Should You Choose Ouidad Curl Quencher Moisturizing Styling Gel? 

    Ouidad Curl Quencher moisturizing styling gel helps your curls recover their natural curl design.

    Price

    Ouidad Curl Quencher Moisturizing Styling Gel price starts from $26 -$70 on Amazon.

    5. DevaCurl Ultra Defining Hair Gel, Styling Products for Curly Hair

    The gel has hydrating capabilities that support curl control and improves definition without crunch.  It is one of the best styling products for curly hair that has received recognition as Favorite Product for wavy hair by Naturally Curly.

    This hair product helps maintain strong and flexible holds. Additionally, the gel encompasses your curls with a non-sticky protective layer which enhances your curl shape.

    The gel contains quality wheat and soy protein. It does not contain sulfate, silicone, vegan, sulfate and is also cruelty-free.  

    Top hairstylists at Image Salon Studios use this award-winning product and recommend it for individuals with curly hair.

    Why Should You Choose DevaCurl Ultra Defining Hair Gel?

    This hair styling product has an attractive tropical scent of mango and starfruit. Moreover, it contains a nourishing formula that locks in moisture and helps keep your curls shiny.

    Price

    DevaCurl Ultra Defining Hair Gel 12 Fl Oz 1 pack price starts from $24 on Amazon.

    6. Moroccanoil Curl Defining Cream, Styling Products for Curly Hair

    Moroccanoil Curl Defining Cream helps separate your curls evenly. To achieve the best results, you need to apply the crème after shampooing and conditioning and let it dry.

    This three-in-one hair styling crème is perfect for soft, defined curls. The crème contains argan oil which helps condition your curls. It gives your hair a silky-smooth feel and a classic look.

    The nourishing formula contained in this styling gel enables your curls to hold while remaining soft.

    Moroccan curl-defining crème improves bounce and movement for naturally curly hair.

    Why Should You Choose Moroccanoil Curl Defining Cream?

    It is among the top styling products for curly hair that sustain and replace the need for multiple curl creams and gels.

    Price

    Moroccanoil Curl Defining Cream 8.5 FL Oz costs $34 on Amazon.

    7. Soultanicals Sprung Coil Boosting Jelly, Styling Products for Curly Hair

    Soultanicals is a top industry brand that produces high-quality products for curly hair, such as Sprung Coil Boosting Jelly. It defines your curls and makes them longer.

    This product has a slight hold which helps hold your hair and maintains the shape of your curls. In addition, because it has a slight hold, this gel controls frizz and is crunch-free.

    The gel contains a distinct blend of high-quality organic plant-based herbal ingredients. It offers you a fresh earthy experience you can enjoy every day.

    According to professional hairstylists, you will achieve the best curl results if you apply the gel to wet hair. The amount of gel you use depends on the density of your hair. Persons with looser waiver curls apply less gel than those with thicker and tighter coils.

    Why Should you Choose Sprung Coil Boosting Jelly?

    The elongating properties in the gel make it one of the best styling products for curly hair that shrinks. Additionally, this toxin-free hair product is ideal for twist-outs and coils.

    Price

    Soultanicals Sprung Coil Boosting Styling Gelly costs $16 at Soultanicals.

    8. Luxju Nourishing Hair Crème, Styling Products for Curly Hair

    Luxju Nourishing Hair Crème is buttery, and it dissolves into your hair to hydrate stiff strands. In addition, it contains rich moisturizing components that help soften your dry curly hair. 

    This nourishing hair product comprises natural and organic components that help strengthen your hair.  Some of the ingredients include extra virgin coconut oil, baobab seed protein, amla fruit, neem seed oil, and more.

    Furthermore, Luxju Nourishing Hair Crème provides added sheen and also helps to define your curls. Moreover, this crème has an attractive scent, and it also makes your hair feel silky

    Why Should You Choose Luxju Nourishing Hair Crème? 

    It contains hair strengthening components that help keep your hair healthy. So even when your hair constantly undergoes coloring, this product can keep it strong and soft.

    Price

    Lixju Nourishing Hair Crème costs $30 at Amazon

    9. Afro Sheen Crown Defining Curl Cream, Styling Products for Curly Hair

    Review from some top celebrity hairstylists like Nicole Newland indicates that Afro Sheen Crown Defining Curl Cream hydrates curls.

    Besides defining curls, this cream is one of the top hair care styling products for curly hair that you can use on a wash and go or a twist-out.

    You can say goodbye to split ends when you use this product. This hair care cream contains shea butter, fatty acids, and vitamins that promote your hair’s moisture. 

    Why Should You Choose Afro Sheen Crown Defining Curl Cream?

    This styling product is best for individuals with a desire to grow their hair. It contains a mixture of ingredients like flaxseed oil and omega-3s that are known to boost hair growth. 

    Price

    Afro Sheen Crown Defining Curl Cream costs $21 (a pack of 3) at Amazon.

    10. Aveda Be Curly Curl Enhancer, Styling Products for Curly Hair

    This styling product contains wheat protein and other aloe blends that expand when your hair is wet and retracts when dry. In addition, the cream helps enhance your curls or waves.

    Aveda Be Curly Curl Enhancer helps tame frizz, defines curls by up to 57%, and improves shine.

    The expanding capability of this cream adds body and volume to your hair. Moreover, this wheat protein is easily absorbable into your hair shaft, which helps repair damaged follicles. 

    Why Should I Choose Aveda Be Curly Curl Enhancer?

    Aveda Be Curly Curl Enhancer is among the top styling products for curly hair that help you bring to live loose curls.

    Price

    Aveda Be Curly Curl Enhancer’s price starts from $27.50 at Amazon.

    11. Kinky Curly Original Curling Custard Natural Styling Gel, Styling Products for Curly Hair

    This hair care product is best for individuals with curly to coily hair types. Top salons in Houston use this curling custard on clients who need super-curls. It is one of the few styling products for curly hair that have a defining curl effect on wash-and -go.

    Kinky Curly Original Curling Custard Natural Styling Gel contains moisture, hold and shine in one product. Moreover, this gel maintains curls for longer without being greasy or drying to your hair.

    This curling custard contains anti-frizz properties from natural ingredients including agave nectar. In addition, it nourishes and strengthens your hair giving it a healthy look.

    Why Should You Choose Kinky Curly Original Curling Custard Natural Styling Gel?

    Individuals with thick hair benefit from this styling product because it reduces bulk and makes curls longer. Additionally, it brings out a natural curl pattern, adds weight to your hair, and helps the curls hang better.

    Price

    8 Fluid Ounces pack of 3 Kinky Curly Original Curling Custard Natural Styling Gel costs $64.85 at Amazon stores.

    12. SheaMoisture Red Palm Oil and Cocoa Butter Curl Stretch Pudding Styler, Styling Products for Curly Hair

    Reviews by professional stylists indicate that you get better results when you pair the product with a set style such as Bantu knots or twists

    Furthermore, the product contains natural ingredients such as linseed oil and cocoa butter, which provide moisture to your hair follicles making them healthier and flexible.

    It contains high-quality organic Cocoa Butter, shea butter, vitamins, and red palm oil, rich in antioxidants.

    This styling product reduces shrinkage, and it temporarily holds a longer curly, coily style. It maintains light curls without causing dryness or frizz. It works like a styling gel and forming cream for curly hair types.

    Why Should You Choose Red Palm Oil & Cocoa Butter Curl Stretch Pudding Styler? 

    It contains ultra-moisturizing components that aid in frizz control and maintain your natural curly-coily style.

    Price

    12 Ounces (Pack of 1) Red Palm Oil and Cocoa Butter with Shea Butter costs $11.99 at Amazon.

    Conclusion

    Curly hair is often drier and less porous than other hair types. Reviews from top stylists recommend that you need to shampoo at least twice a week if you have this type of hair.

    The best styling products for curly hair contain natural ingredients that help boost your hair health. Furthermore, some products like Tree Naturals Honey, Fruit & Flowers Hair Milk have more than one function. Therefore, it is wise to take advantage of a styling product that you can use every day as a conditioner, cur refresher, curl definer, moisturizer, detangler, or styler.

    Most importantly, individuals with curly hair need to seek advice from hairstylists. Some of these products work well when you use the correct amounts proportional to your hair. Professional hairdressers have the experience and expertise to know how much to apply to each hair density and texture.

  • How to Open a Successful Hair Salon with Image Salon Studios

    How to Open a Successful Hair Salon with Image Salon Studios

    If you are thinking of setting up your successful hair salon, then you are on the right track. Why so? That is one of the business ventures that stands the test of time even when there’s economic hardship. People will always want to look stunning and enhance their beauty despite the costs. 

    However, it would be best to start on the right foot for you to stand out in this industry. You need to have your equipment in place and find a strategic location. To attract clients, you need to market yourself too. You need about $62,000 to set up a successful but basic-looking salon in your area. Even so, the cost can escalate to more than $500,000.

    Well, this might seem costly on the outlook. Does it, therefore, mean that you should let go of the dream and aspiration of owning your salon? Absolutely not. Have you heard of the Image Salon Studios? That might be your solution to opening a successful hair salon. I will take you through what you need to know as you take this direction.

    Before that, you must understand Image Salon Studios.

    What is Image Salon Studios?

    Image Salon Studios is a collection of mini salons operated by different professionals in their private studios. This new and fantastic salon ownership concept allows you, as a practicing hairstylist, to run your own business without going through the hassle of financing from scratch.

    That is how this concept works; the place is a collection of mini salons. You get to rent your booth with all the equipment you need to operate a successful hair salon. Here’s the catch and the beauty; you have the flexibility of setting up your working hours so you can’t miss out on your clients. Plus, you have a locking entrance for our studio hence your privacy.

    With this arrangement, you also have the freedom to decorate your studio as you wish and play your music. As a beauty professional, you have your specialty. Depending on your field of interest, you can still have your place, whether massage, barbershop, nail art, or the like.

    The Package You Get By Working With Image Salon Studios

    These are the specific things you will get when you rent out a studio with Image Salons. Let us look into each aspect individually;

    To begin with, you will get a full-time Onsite Manager. Wait a minute; how will this help you to have a successful hair salon? The manager has to oversee that you have all your needs met for peaceful operations. If there’s a walk-in client, so long as you had initially informed the manager, he will bring the client to you.

    You will also get a styling station with a mirror and a styling chair. Other utilities in the package include a shampoo bowl and chair, a cabinet, and a hairdryer. These are all essential requirements for operating a successful hair salon.

    More to these, the package comes with a WiFi connection so you can keep tabs on your website, among other needs that you might have.

    Image Salons pay for utilities like gas, electricity, and water, so you don’t have to worry about them. As their tenant, you will also have access to a private break room. In it, there’s a microwave, refrigerator, and seating area. Therefore, you can have a perfect place to unwind and interact with other tenants as you have your meals.

    Your clients might want to have a discussion with you on particular things. For example, Image Salon Studios have a coffee bar for you and your clients that provides you with a perfect space to have a conversation. You may also decide to offer your clients a drink as they wait for their turn.

    The place has a common laundry area as well as restrooms. As a security assurance, the place has a video security system installed. So in case of any hitch in your studio, you can easily verify the source using the captured footage.

    To crown, your package is a powerful tool that can help you in marketing. Once you join the premises, Image Salons Studio will link their website to yours. In this case, clients who visit the Image Salons website will be able to reach you. You can therefore boost your client base. 

    Besides all that I have handled above, there are the other things you stand to gain by renting a studio with Image Salons.

    1. Unlimited Access to the Premise

    Although you are renting out the studio, you will have 24-hour access to the premises. You can thus attend to your clients flexibly since you own the key to your space. Furthermore, unlike renting a chair in a salon, you will not have inconveniences related to access as you plan for your work. That is because you have a lockable entrance.

    2. Being Your Boss in Your Studio, in a Successful Hair Salon

    When you rent a space with Image Salons, you don’t have to worry about anyone micromanaging you. It is more like owning your salon such that you can service your clients as you please. You can therefore work towards achieving your dreams within a specified period.

    As already discussed above, you will have your studio with all the equipment you need to operate a successful hair salon. These include a styling station with a mirror and chair, shampoo bowl, chair, cabinets, and hairdryer. 

    Since this is your private studio, you can decorate it as you desire and play the music genre that appeals to you. If you are uncertain about how to go about the decoration process, you can look into how to organize your salon suite rental. With these suggestions, you can give your clients a cozy environment that will always call them back.

    You can play around with the serene environment to create an appealing and lucrative surrounding for your clients.

    3. You Get 100% Profit, from Successful Hair Salon

    In many cases, beauty professionals who work under other people receive their payment on a commission basis. That calls for great sacrifice on their side to get a substantial income. For example, in Houston, the average income of a hairstylist is $22.26 per hour. However, each client pays between $60 to $100 to style their hair.

    Since you are your boss, you get to keep all that you earn. You can also stock in as many beauty products as you can. You will thus be in a better position to boost your income. To crown this beauty, you get to decide your prices. This flexibility allows you to earn better. However, you only need to ensure that the price you set meets the standard of services.

    4. Professional Help to Get You Started with a Successful Hair Salon

    Becoming your boss is a satisfying thing to experience. However, it is not a walk down the path. It comes with a chunk of responsibilities and challenges. If you don’t start it well, then it is a plan that might fail upon inception.

    Image salon studios operate on a win-win philosophy. Your success translates to theirs. Since they have long been in the business, they hold your hand as you journey on to become a successful hair salon owner. In addition, they will give you advice on how to start up your business and how to market it.

    Aside from helping your business thrive, the Image studio team will help you throughout the transition process. I would appreciate some help, especially from those who have gone through the same path before.

    5. A New Phase of Studio Rental

    One might quickly assume that renting out a studio with Image Salons is an expensive venture. Surprisingly, the amount is similar to what you would pay to rent a space in someone’s salon. The only difference is that in this case, you won’t have to go through any inconvenience. You will have free access to your lockable entrance and also get to keep all your earnings.

    6. Networking Opportunity

    Image Salon Studios is open to all beauty professionals regardless of their specialty. To have a successful hair salon, you need to have a flowing client base. By interacting with other tenants, you can sell out your specialty to them. Whenever they get clients who also need your services, they can suggest you to them. Internal referrals will work better in ensuring the growth of all tenants.

    How Much Does it Cost to Rent at Image Salon Studios?

    While renting a space at Image salon is about the same as what one can pay elsewhere, there are slight variations. The amount you pay will depend on the location of the studio. You are more likely to pay more if you want to rent a space in a busy location. Image Salon Studios have their premises in Sugar Land (two different locations) or Royal Oaks.

    While all the studios have the features already highlighted above, they vary in size. The bigger the studio, the higher the rent. Another significant factor is the location of the studio within the building. If the studio is in a remote place, then the cost will be low.

    Apart from the rent, you need to pay a deposit of $250. This amount could be more, depending on the size of the studio.

    Specific now to the costs, Image salons have a weekly payment plan. You can also lease a studio either biannually or annually. First, however, you need to make a call to get the precise amounts that they charge.

    An Alternative if the Cost Is Too High for You 

    While you desire to be on your own and operate your business, sometimes it might be costly for you, depending on your budget. You don’t have to despair or let go of your dream of opening a successful hair salon. You can share the studio with a fellow beauty professional.

    However, before you do this, you need to notify Image Salons. The co-tenant will also have to sign the lease agreement both for your good and image salon. If the co-tenant destroys any of the studio’s rented items, they will take full responsibility for it. 

    This alternative method of owning a hair salon is not only for cases where you have insufficient funds. It can also be beneficial, especially if you are still new in the industry. With this alternative, you can grow your client base together with your partner and, if need be, split up once you both gain stability.

    How to Join Image Salon Studios and form a Successful Hair Salon

    By now, I believe that you have seen all the reasons why Image Salon Studios is your key to opening a successful hair salon. Joining the team is quite easy. All you need is to follow a few simple steps. First, you need to fill the Lease Application form. Here, you will include your personal and professional information. Also, be ready with the contact information of your referees, as you will have to include them.

    The second step involved reviewing your application to ensure that all the information provided is accurate. The final step involves completing the process. After that, you will receive a call from Image Salon Studios. Next, you will schedule a visit to their premise near you to inspect what they have. Once you reach an agreement, you can go ahead and sign the lease agreement.

    Wait a Minute

    Before you get too excited about the prospect of owning a successful hair salon at Image Salon Studios, you need to prepare thoroughly. Study the success tips you should know as a salon suite owner and apply them judiciously.

    You will thus have a more intense preparation in case of any eventuality. You will also have a clear picture of what to expect and how to behave as you wait for your business to pick up. If you combine this information with all the training you will get from Image Salon’s professional team, you will likely succeed.

    Summing It Up

    There’s nothing as rewarding as having the opportunity to be your boss. However, setting up your hair salon from scratch requires a lot of resources for a decent studio. While renting out space at Image Salon Studio, you get to own your salon. The renting package comes with all the equipment you need to operate a successful hair salon. In addition, it comes with the flexibility of scheduling your operation hours and prices.

    The registration process is an easy one. It only includes filling up the lease application form and reviewing it before submission. Once you do this, you will receive a call to schedule an appointment to examine the premises.

    If you have worries concerning the expenses, then relax. The cost is almost similar to what you will pay whenever you rent a working space elsewhere. The only difference is that here you will have the convenience that comes with ownership. Once you join the team, you will receive professional advice to help you grow your business. You will also receive support to help you adjust and stabilize.

    When it comes to marketing, it becomes more convenient. Image salon will link your website to theirs. Whenever clients get onto their site to look for stylists, then you will appear on the list. You can therefore build your client base hence operating a successful hair salon.

    There is so much in store for you. All you need to do is take up the bold step of becoming your boss. Instead of looking into the option of starting from scratch, join Image Salon Studios and start experiencing your growth.

  • 8 Impactful Reopening Tactics To Boost Your Salon Suite Bookings

    8 Impactful Reopening Tactics To Boost Your Salon Suite Bookings

    As a salon suite owner, the past year has not been easy, but things are beginning to look up! Most states have lifted a majority of their restrictions and people are feeling more comfortable getting back out into the world. It’s important to position your salon suite for success. A lot has changed in the last year and potential clients have become pickier about where they spend their money and what businesses they support. When it comes to boosting your client base, the most important thing to consider is positioning your business as dependable and reliable in the space. A dependable salon suite owner understands the client’s wants and needs and creates flexibility to meet their expectations.

    Now you may be asking how do I reach a new client or even a past one that stopped coming due to the pandemic? We have compiled a list of 8 impactful reopening techniques that can help boost your client bookings.

    Update Hours To Accommodate Clients
    With more people working from home than ever, it’s important to keep these updated schedules in mind for current and new clients. While a work-life balance is important for yourself, its equally important for a client. Create a schedule that is flexible for yourself and for your clients. Try adding in walk-in hours where busy clients can have more opportunity to find time in their schedules. Try opening up booking times earlier in the day and later in the day as many clients have experienced changes in work schedules and childcare schedules.

    Redesign Your Space To Be Clutter-Free & Aesthetically Pleasing
    One of the biggest ways to make a client feel relaxed is to have a suite that is organized and looks nice. A cluttered environment can trigger anxiety for clients, especially those who are nervous to be back into the regular world post-pandemic. As you look to reopen and reignite your client base, look to add aesthetically pleasing elements to the space. Add plants, art or home décor items that don’t take up too much space but add to the environment in a positive way. Pick items that may be a conversation piece that can help you build a rapport with your clients. Additionally, keep the space organized and clean as this alone will put your client as ease.

    Use Social Media To Let People Know Your Back In Business
    Technology can be a great way to reengage with previous clients and reach new potential ones. Start posting your work on Instagram, Facebook, and other social media to let people know you’re open and show what you can offer them. An unique feature of Image Salon Studios is that we provide a free directory of our salon professionals. This helps our clients list and market their services directly on the website.  Others have had success in creating their own business page on Facebook and Google My Business where clients can read reviews (we will come back to this) and see your new flexible hours! Test out an automated emailing service (like MailChimp) to connect with past clients on your new hours and potential new pricing.

    Stay Up To Date On Health & Safety Guidelines
    Your health and safety should be your number one priority! Keeping your space and your clients safe and in a clean environment is vital to success. It’s important to keep up to date on any state mandated guidelines that you need to follow and be able to relay them to clients as well. If a client has a question or concern, you should be able to address it immediately.

    Communicate With Previous Clients
    Like we mentioned above, clients have become very picky about where they spend their money and who they trust to perform certain services. It is more important than ever to build a rapport with previous clients and continue engaging with them. Connect with them through your social media, whether it be tagging them in a post after their appointment or reaching out to them after a few months to see if they want to rebook with you. Another way is to have automated emails or texts sent out to clients after a set amount of time after their appointment. This can remind them to book again, let them know you have certain products in stock or even offer them a discount for coming back in.

    Contact Product Sales Reps
    If there are certain products you know your clients love to buy from you, ensure you will be able to keep them in stock as there are many delays in production at the moment. Connect directly with a sales or product rep to ensure you have a clear line of communication to the product and see if they offer any ordering discounts for small businesses.

    Word Of Mouth Referrals
    Your current customers know a lot of people, use their connections to build your client base! Incentivize them to refer their friends and family by offering a referral bonus to both them and the person they referred! This can be discounted service prices, or it can be a free product when they book an appointment. It needs to make sense for your business while also being enticing enough for someone book an appointment.

    Ask Customers To Leave Reviews
    With the way our current world works, online reviews are extremely important for the health and growth of a small business. It can be difficult to acquire new online reviews without some sort of automation in place. There are many services that can send a client an automated text or email that allows them to leave a review. A high rating on Google and Facebook can help your small business show higher in search results and show potential clients that the business is reliable and credible.

    While these strategies will certainly help you overcome the reopening hump and drive new business, the most important thing is to remember to be patient. Just like reopening didn’t happen overnight, neither will building up your client base to pre-COVID levels or more. Work to build your businesses authority online and continue to build a relationship with your client base.

    For more Salon Suite Resources, read our other articles

     

     

  • How To Make Moms Feel Pampered In The Salon This Mother’s Day

    How To Make Moms Feel Pampered In The Salon This Mother’s Day

    Staying relevant in marketing is a key to success! With one of the biggest gift-giving holidays right around the corner, it only makes sense to take advantage. Mother’s Day is a great opportunity to support one of the largest clienteles of most salons and make them feel extra pampered. With more and more women treating themselves on Mother’s Day and gift-giving at an all-time high, it’s important to think about what moms actually want and what will make them excited to come into the salon. We put a list together of promotions you can offer around Mother’s Day.

    Special Mother’s Day Retail Packages and/or Services

    Offer specific packages or services that keep mom coming back into the salon even after Mother’s Day is long over. This is a great opportunity to build a loyal customer base!

    Offer a Buy One, Get One (one for you and one for mom)

    Similarly, to the above, use this opportunity to create not just one, but two loyal customers by offering mom and her child/mom/sister/friend/partner a BOGO offer on any service. This can be a great gift to give mom that feels a little more special for her. Everyone loves to treat themselves to a spa day, especially when they are with a loved one!

    Provide Packages in Different Price Points to Cover a Variety of Budgets

    Moms get gifts from all types of loved ones. Husbands may want to pamper their wives by giving them every service the salon has to offer. Children might not be able to afford a full service, but still want mom to know she’s special. Offering different price points opens up your Mother’s Day specials to all gift-givers.

    Create Retail Packages that are Easy for Purchase and Pickup

    Create baskets that can be easily given to moms from family and friends on the go. This can be displayed within the salon or online to remind clients that Mother’s Day is coming up. Make sure to remind your clients in the weeks leading up that they are and will be available until Mother’s Day.

    Offer Special Services for Mom (i.e. lashes, blowout, facial, etc)

    Offer moms who are already clients a Mother’s Day special if they come in during May. That special can be as simple as a smaller service for free. This can be a great way to get more business in the door that month and help build loyalty with clients.

    Promote Gift Cards as a Last-Minute Gift for Mom

    Never underestimate the power of a procrastinator, it happens at every holiday. Offer gift card options for gift-givers who just simply ran out of time! Post on social media a few days before that you still have gift cards available for those who are in a bind!

    Now with promotions in mind, it’s important to remember one thing, who is giving the gift? While we want the moms to feel pampered, but marketing should be geared towards our mom’s family, children and friends. How do you do that?

    Use social media to promote your Mother’s Day specials!

    • Plan out social media posts for the few weeks leading up to Mother’s Day to peak interest for those planning gifts early and those waiting until the last minute.
      Have clients who bought Mother’s Day gifts from you, tag you in the posts and share them in your stories or on your page.
      Use social media to do a Mother’s Day giveaway to draw people in and remind them you’re a great place to get a Mother’s Day Gift!
      Target loved ones with messaging around spoiling the mom in their life
      Try emails – try emailing your customer list as an extra reminder of the great deals you are offering.
  • The Future of Salon Professionals

    The Future of Salon Professionals

    How Image Salon Studios is the Future of Salon Professionals

    There is no escaping the fact that 2020 has been a huge game changer of a year for companies in just about every industry. The need for following social distancing measures, additional cleaning and sanitation procedures and the use of more personal protection equipment and face coverings has caused serious problems for many businesses.

    Unfortunately, due to the nature of the work and the business premises used, the beauty sector and salons in particular have been hit more dramatically than others.

    Have you recently qualified and certified as a salon professional of some kind and are wondering how you are going to earn make money and put your experience and skill set to good use in the changing landscape? Perhaps you have worked in the industry for a long time and suffered because of the pandemic? 

    For both scenarios, Image Salon Studios may have the solution you need to stay afloat and run a successful business in the post-Covid-19 outbreak world we find ourselves in. 

    What Do Image Salon Studios Offer?

    At Image Salon Studios, the concept of the booth rental salon has been taken to a whole new level. Rather than just getting a booth that is partitioned off or a seat in another salon, when you choose to work with Image Salon Studios, you get your own salon studio. It is under the same roof as many other mini salons but is a completely separate entity in its own right. 

    As well as the space to provide the services you want to offer to your customers, you also get a lockable entrance, all the furniture you need and equipment, along with Wi-Fi, gas and electric. All for a booth rental price. 

    The Benefits of Being an Image Salons Suite Owner Over More Traditional Options

    Although the above sounds good, you may wonder if it is really worth it. After all, you may find it easier to rent a chair in an existing salon. To really show why we think this is the future of the salon profession, though, we have outlined some of the key benefits. 

    You are Your Own Boss

    Investing in a suite through Image Salons is one of the easiest ways to become your own boss, without all the complexities and expenses of setting up your own business. The price is similar to the average rental rates you would be expected to pay for a chair in an existing salon. 

    Freedom to Run Your Salon How You Want

    While it is advantageous to work within a reputable salon, it’s not really the same as having your own business. With an Image Salon Suite, however, you have a lot of freedom and flexibility about how you run it. This extends to the décor. If you have always dreamed of having a salon with a particular color scheme and atmosphere, a Suite from Image Salons can help you get that. 

    Perhaps there is a particular type of music you prefer to play that helps you concentrate more or that you know your clientele likes., with your own suite you are free to play whatever music you like, when you like and don’t have to worry about what other people think. 

    Work When You Want

    As the suite you get is yours and comes with a lockable door and 25/7 security there is no real reason why you can’t work at hours that suit you and your clients. Have you ever had to turn down a customer who needed to have their hair styled at a specific time that you were unable to fulfil because the salon you worked for or rented a chair at wasn’t opened? This is the perfect solution to problems like that. If you wanted to, you could open your salon suite at 3am.

    Only You Have Access to Your Products and Equipment

    Whether you have worked in a salon or not or heard first-hand from someone who has, you will probably know that they can be quite cut-throat and competitive places. There is often a lot of drama and politics that make working life extremely hard, especially if you just want to style and cut hair (or whatever service you offer). When you have your own suite, you don’t need to deal with any of that, because you will be working on your own for yourself – no-one to compete with for customers coming through your door as they are only coming to see you. 

    You also don’t have the problem of other stylists and salon workers touching, using and messing with your equipment and products. 

    Easier to Comply with Covid-19 Safety and Hygiene Measures

    Working for a salon directly or renting out a chair in a salon means that you are working with a lot of different people, and there are a lot of clients coming and going, which can make it harder to keep safe social distancing measures and sanitation measures in place. 

    Whereas, if you have your salon suite, you can control the bookings and traffic in and out of your salon. As it will only be you working there (although there is the potential for you to share with another salon professional, that still keeps the numbers relatively low), it will naturally be much easier to sanitize the work areas and surfaces after each client and more fully at the end of your working day. 

    As part of the rental charge, your suite comes with its own waiting area, and as you are fully in charge of how your business operates, you can set restrictions on how many people can be in your salon at one time. 

    Start Your New Career Today

    Everything has changed, but that doesn’t necessarily mean it is for the worst. Whether it’s a brand-new venture or you have worked in traditional salons before, Image Salons Studios can help you offer your services in a post-Covid-19 world. Contact one of their professional, friendly and extremely helpful team today for more information. 

  • Image Salon Studios COVID-19 COPING STRATEGIES 

    Image Salon Studios COVID-19 COPING STRATEGIES 

    For long, the hair salon has remained to be an intimate environment where close contact isn’t negotiable. There is a hairstylist who happens to massage your scalp using the pads of their fingers or a barber who leans very close to shape your hairline. But all this changed when coronavirus compelled salons to shut down, temporarily breaking bonds between clients and stylists. 

    However, COVID-19 shouldn’t be taken lightly either by the client or the salon. Hundreds of thousands of people have succumbed to the virus, while millions of others struggle with its infections. At Image Salon Studios, we are fully aware of the severity of the situation. After a brief lockdown, we are now back in business, but this time, cooperating with the heightened regulations.Salon Studio Infographic

    Here are a few reasons why a visit to Image Salons to get your hair done shouldn’t be a scary experience. 

    Having your services performed in a private studio

    No need to worried about contracting the virus, in a crowded of open concept salon. All of our services are provided in a private studio.  Here, you can receive a variety of salon services. In addition to hair we offer nail, aesthetician, Lash and other services, all provided in a private studio.

    Work safe Strategies

    There are plenty of ways that we can pass coronavirus from one person to the next. At Image Salons all of our service providers wear masks during your session as well as completely sanitizing work areas, tools and equipment before and after each session. We are an appointment bases establishment. At this time for the safety of all, we are not utilizing our waiting areas. We ask all client to arrive just in time for their appointment so as to achieve a high level of social distancing. We also ask our clients to wear a mask when entering the premises and while being escorted to their private studio where their service will be performed.

    Well-Stocked Salon

    With the coronavirus proving to be unforgiving, there’s nothing riskier than visiting a poorly stocked salon. If you can’t spot alcohol-based hand cleaners, soap, tissue papers, or cleaning equipment, then you may have entered a dangerous place where your health is of little to no concern at all. We at Image Salon Studios operate a properly-stocked premise. Considering that you also receive a private studio session while being attended to, it makes it more easy and convenient for you as well for the salon attendant to avoid interactions with third parties. With us, you’ll certainly spot sanitizers, soaps, tissue paper, and cleaning equipment aimed at encouraging healthful habits within your private space. 

     

     Image Salon Studios: Putting Your Safety First

    At Image Salons Studios we believe our concept offers you the best and safest option to receive your beauty services. Our business model was designed for distancing even before the pandemic, and its advantages are even more apparent at this time. We make every effort to provide you with a wonderful salon experience coupled with a high level of personal safety.

  • Attract Clients as a New Salon Suite Professional

    Attract Clients as a New Salon Suite Professional

    Starting any business from the ground up is no walk in the park. You have to put in your sweat and time, have a very appealing selling proposition, great networking skills, smart marketing strategies and a proven track record just to name a few. Even when you have all these in play, you still have the imminent task of attracting potential clients.

    Now, in the beauty industry, more specifically, salon professionals have an even tougher time when they are trying to get started and secure their first clients.  Whether you are an esthetician, makeup artist, hair stylist or nail specialist, the challenges are almost similar. But wooing in new clients isn’t something that happens overnight, No! You have to be creative, devise plans that will help you reach potential clients, lure them to your doorstep, draw them in and keep them always craving for more of your services.

    Image Salon Studios – Hair Salon Suite Rentals

    Regardless of the services you provide, we have shed some light on some crucial tips that you could use to attract more clients while doing what you do best. Let’s dive into them.

    Have an appealing Salon Space

    First impressions matter! Yes, they do. You need to find a salon space that sells itself, and clients get the urge to walk in. When starting, most businesses might find it hard to purchase an executive salon space that is very attractive for their clients, then, the option of renting a salon space should be a great choice. Rental salon suites give your business the privilege of having an executive salon for your clients, even though you don’t have the funds to own one fully. 

    For salon professionals in Houston, Image Salon Studios are your safest bet. We offer fully furnished salon suites that come fitted with essentials your business needs to offer your clients that magical experience. To rent a suite, please contact us.

    Maximize your Personality

    Nobody indeed wants to work with a lousy and mean person. Working on your personality is a great factor to consider when you are in this industry. You will be surprised by how important courteous words are to your customers.  Being Kind, warm and accommodative to the needs of your client is a great way to go about it. Always greet your clients, complement them as well positively engage with them during their time at your salon. 

    You can also improve your personality by being generous in offering your customers a good magazine, juice, coffee, or tea is a great strategy to keep one time clients as regular clients. This improves the likability of your business and you as the owner.

    Learn good marketing skills

    Marketing is a broad term and commonly confused with advertising. Though they go hand in hand, you need to be selective and smart in the approach you will use to get more people to know about your salon and choose your services. With the beauty industry, social media plays a very crucial role as a marketing platform. Now, there is also the power of influencers of which you might invite to your salon, maybe even offer a free service, and in return, have them broadcast your salon.  

    Your best bet would be providing content that will always captivate and engage potential clients, no matter where they are. Invest in a good camera and lenses, or hire one if necessary and always share your content to different pages, channels and platforms.

    Promotions and giveaways 

    Understanding how your salon relates to its client’s needs is a great way to ensure the success of your salon. Customizing promotions and special offers that might be catered around a specific theme, seasonal change or trends is a great way to attract clients to your salon. Giveaways like free shampoo sachets, some herbs or oils always work perfectly to attract clients. Once these clients are at your salon, it is up to you to use your personality and great skills to turn them into long term clients. Here again, you could use the power of marketing to make people aware of your offers and promotions which will, in return, keep the numbers up.


    When all is said and done, your salon business should attract as many clients as possible, but then, why doesn’t it do so? The location and overall appearance of your salon is a great thing to consider. Renting your space at Image Studio Salon will help you overcome these challenges. Located at the heart of Huston, we offer fully furnished salon suites for almost any beauty professional. Reach us today and book your space.